CUSTOM CARBON FIBER MANUFACTURER / WEBSITES & DIGITAL
A clearer identity, two purposeful customer paths, and a search-friendly foundation for a specialty manufacturer.
Two paths
Built around buyer needs
+225%
Organic search sessions
3
New customer inquiries in 1 week
The Challenge
A custom carbon fiber manufacturer had a one-page website that did not reflect the business or make its services easy to understand. Its visuals lacked the right automotive and motorcycle identity, information was limited, and the site needed stronger SEO structure to help potential customers find it.
The Approach
I started with imagery that immediately communicated custom carbon fiber parts for cars and motorcycles. Then I built the site around two distinct customer journeys: one for customers with a 3D model ready for manufacturing, and another for those with an existing part they wanted replicated in carbon fiber. Clear navigation made it easy to choose either path. I also introduced the founder and his company philosophy, researched search terms, and structured the website around relevant services and discoverability. More recently, I revamped underperforming Google Ads campaigns that had attracted little traffic and no recorded conversions.
The Results
Recent analytics showed a 225% increase in organic search sessions compared with the previous reporting period. Following the recent advertising changes, the founder confirmed three new customer inquiries in one week. While the inquiries themselves are confirmed, ad attribution remains unverified because conversion tracking is not yet functioning properly. The redesigned site now gives prospective customers a clearer way to discover the business, understand its capabilities, and request work.
MY ROLE Website strategy and redesign · Customer journeys · Brand presentation · Content organization · SEO research · Google Ads optimization
CONTEXT Hold My Coffee client engagement