BLACOH INDUSTRIES / MARKETING STRATEGY
Connecting technical understanding, audience-focused messaging, and data-informed marketing across channels.
91%
lower cost per thousand impressions
+300%
web sessions
The Challenge
BLACOH Industries develops specialized solutions for industrial fluid handling systems. Communicating their value calls for both technical understanding and a clear picture of customers’ real-world challenges. The marketing opportunity was to make complex information accessible, increase digital visibility, and create stronger connections between product messaging, advertising, and sales support.
The Approach
I developed and executed audience-focused marketing initiatives spanning product launches, LinkedIn advertising, organic social content, website messaging, and sales enablement. I combined product research, competitive insights, and performance analytics to inform messaging decisions and identify areas for improvement. Rather than treating deliverables as isolated assignments, I brought strategy, creative development, and performance analysis together to make marketing communication more cohesive and useful.
The Results
During the reporting period, BLACOH experienced substantial growth in digital visibility and website activity. Paid LinkedIn advertising achieved approximately 91% lower cost per thousand impressions compared with an earlier reported benchmark, while website sessions rose to nearly three times their earlier level. The work also supported major product introductions, including SPILLGUARD and TOUGH, and expanded marketing resources for the sales organization. These results reflect performance observed during the broader marketing effort; they are not attributed to any single initiative.
MY ROLE Marketing strategy · Audience research · Competitive analysis · Campaign development · Creative execution · Digital advertising · Website content · Performance analysis · Product marketing · Sales enablement
CONTEXT Previous employment at BLACOH Industries